When making a purchase, word of mouth is often the best way to arrive at a comfortable decision. But what do you do when the product is weighty and complex, as with a mortgage, mutual fund, or insurance policy? You go to the experts, who know the ins and outs of an offering.
My expertise is identity theft protection. And frankly, I’m confused by what many other companies are offering. I understand the gist of most of what they do, but what they are best at is smoke and mirrors. There is a fundamental lack of transparency in the identity protection industry.
Identity protection, first and foremost, needs to be transparent. You should know what you are getting and what it does and why it is a benefit to you.
Most identity theft protection services offer “monitoring.” But they don’t say what they monitor or how they monitor or what benefit that monitoring will provide you. Monitoring can mean searching the web with readily available free search engines, or it can mean searching for your data on a specific set of websites. Monitoring can also refer to credit monitoring, in which the provider has a relationship with one or more credit bureaus and alerts you if there is activity on your credit report.
These services also say they will help you recover from identity theft, but in the fine print they tell you that recovery is limited to what they protect if their service fails.
An identity theft protection service should inform you when your personally identifying information, such as your name, Social Security number, or credit or debit card number, are used to commit fraud or other crimes.
Identity theft protection should keep pace with the evolving criminal landscape and involve multiple layers of proactive monitoring, detection, automatic alerts, and an intuitive customer experience.
McAfee Identity Protection includes:
– Daily 3-bureau credit monitoring to detect potential financial fraud
– Identity surveillance capabilities to monitor the Internet, change-of-address databases and public records for inappropriate uses of your personal information
– Immediate notifications, via email, SMS text, or your McAfee online account, if any suspicious activity is detected
– Lost wallet protection to make it easy to safeguard your credit and debit card accounts by canceling lost or stolen cards on your behalf and ordering replacements
– Unlimited credit reports from Experian to help you to stay on top of your credit history
– Unlimited phone support from dedicated fraud resolution agents, who’ll work with you to help resolve any identity issues – even issues that occurred prior to your enrollment in McAfee Identity Protection
– A product guarantee of up to $1 million that covers you if you are victimized by identity theft while subscribed to McAfee Identity Protection.
McAfee hopes to educate consumers about identity theft so that they can make informed choices on the ways to protect themselves. McAfee has launched a new website dedicated to consumer education at http://www.counteridentitytheft.com/. The site includes a tool to help consumers access their risk for identity theft and make necessary adjustments.
Ultimately, you want to make an informed decision and invest in identity theft protection from a trusted provider. McAfee is one of the world’s largest and most trusted names in digital security. Protect your most important valuable asset — your identity — with McAfee Identity Protection.
ROBERT SICILIANO, CEO of IDTheftSecurity.com is fiercely committed to informing, educating, and empowering Americans so they can be protected from violence and crime in the physical and virtual worlds. His "tell it like it is" style is sought after by major media outlets, executives in the C-Suite of leading corporations, meeting planners, and community leaders to get the straight talk they need to stay safe in a world in which physical and virtual crime is commonplace. Siciliano is accessible, real, professional, and ready to weigh in and comment at a moment's notice on breaking news.
- Credit Card Data Breaches Cost Big Bucks
Javelin Strategy & Research estimates that credit and debit card issuers spent $252.7 million in 2009 replacing more than 70 million cards compromised by data breaches. In 2009, an estimated 39 million debit cards and 33.3 million credit cards were reissued due to data breaches, for a total of 72.2 million. An estimated 20% of those
- What Identity Theft Protection Looks Like
You hear a lot about identity theft protection these days. But what does it look like? I’ve subscribed to no less than six different services in the last decade. Most of them make their presence felt in the form of a charge on your credit card statement, and that’s about it. One thing I like about
- Lost and Stolen Wallets Lead To Identity Theft
A friend called me in a panic because she had lost her wallet, which contained her driver’s license, credit cards, debit card, store cards, and her Social Security card. (You should never carry your Social Security card or Social Security number in your purse or wallet.) Anyway, she was freaked out and wanted to know what to
- Does Identity Theft Protection Really Work?
Do identity protection service really work? How effective are their scanning/monitoring methods? Can they truly protect consumers? The answers may vary. Identity theft protection is designed to protect you from new lines of credit being opened in your name—and along with the recovery/restoration component, it’s designed to clean up the mess. It’s safe to say I’m an
- MCAFEE, INC. LAUNCHES THE FIRST COMPREHENSIVE PERSONAL IDENTITY PROTECTION PRODUCT FROM A LEADING SECURITY COMPANY
SANTA CLARA, Calif., July 14, 2010 – McAfee, Inc. (NYSE: MFE), the world’s largest dedicated security company, today announced that it has launched McAfee® Identity Protection, one of the most comprehensive and easy to use identity protection services on the market. The product features proactive identity surveillance which keeps consumers’ identities safe by providing multiple
Leave a Comment
You must be logged in to post a comment.