Companies seeking to bring credibility to a new or existing security or technology product or service align themselves with Robert Siciliano, personal security and identity theft expert. As a credible and notable spokesperson, Robert is able to humanize these types of products and services, highlighting tangible value for consumers. Robert regularly appears on television, radio, and in print, always representing the client in the best possible light.
Robert works with security and technology companies to duplicate the success he has had building his own brand. Strategic marketing begins with understanding the buyer’s needs and determining the best way to attract the buyer’s attention. This is accomplished by working creatively with marketing and public relations officers, advertising, and sales. On a daily basis, Robert assists in developing strategies to launch new products or sell an existing offering, via targeted messaging in multiple forms of media, as well as search engine optimization.
Today’s consumers are smart, savvy, and resourceful. Capturing their attention and finalizing a sale is more difficult than ever for some, yet easy for those who possess a thorough understanding of the process. Old media is either slowly dying, or adapting to our newly fragmented, information-driven society. New media is better situated to capture and keep the attention of consumers who educate themselves via expert and user reviews, comments sections, and thought leaders who have already done their homework. Blogging is the single most effective way to seed the Internet with rock solid information that assists consumers in making intelligent purchasing decisions.