Sponsor Robert Siciliano as he runs the Boston Marathon for Miles for Miracles, Children's Hospital Boston
ROBERT SICILIANO is fiercely committed to informing, educating, and empowering Americans so they can be protected from violence and crime in the physical and virtual worlds.

FREE EBOOK

Check here if you're human

Sponsors

Gemaltos’ “EMV For a Week Challenge,” starts now!

0
Pin It

As part of Gemalto’s #ChipAwayAtFraud campaign, I’m being tasked with numerous tasks, some tacky, some essential to living. Gemalto, one of the world’s leaders in digital security, wants a real-world take on the EMV card experience. Which includes the security benefits EMV cards presents. You know EMV; it’s the “chip” credit card that by now, you should have. EMV by the way stands for Euro/MasterCard/Visa. The Euro part essentially means that’s where the card was first deployed.

1CIf you don’t have a chip card by now get on the phone, call your bank and in your loudest, angriest voice scream at them and politely ask why they haven’t sent you one yet.

You, Mr. and Mr.’s credit card holder should support for the new technology in your community by explaining it to people, and encourage its use.

As a Gemalto campaigner I’m deploying two articles, one introductory (this one) and one “wrap-up” piece, detailing my experience during the challenge.

The Challenge:

Complete All Ten Tasks First and Win $400 to a Charity of Your Choice: My Charity is Boston Children’s Hospital

  1. Get coffee at a local (not chain) coffee shop
  2. Make any purchase at a big-box store
  3. Get a meal inside a fast food restaurant
  4. Buy a magazine at a gas station
  5. Get $50 worth of groceries
  6. Buy a tacky t-shirt
  7. Get someone special a bouquet of flowers
  8. Hit a tourist attraction in your town
  9. Buy office supplies for your coworker(s)
  10. Mail us a postcard from your local post office

Easy. Let the games begin!

About the Author
ROBERT SICILIANO, CEO of IDTheftSecurity.com is fiercely committed to informing, educating, and empowering Americans so they can be protected from violence and crime in the physical and virtual worlds. His "tell it like it is" style is sought after by major media outlets, executives in the C-Suite of leading corporations, meeting planners, and community leaders to get the straight talk they need to stay safe in a world in which physical and virtual crime is commonplace. Siciliano is accessible, real, professional, and ready to weigh in and comment at a moment's notice on breaking news.

Similar Posts

  • My EMV for a Week Challenge is DONE!
    This week I worked with Gemalto, as part of Gemalto’s #ChipAwayAtFraud campaign. I was tasked with using my “chip” card when making a bunch of every day purchases like getting coffee and shopping. Gemalto, one of the world’s leaders in digital security, wanted a real-world take on the EMV card experience, which includes the security
  • Which Will Make a Bigger Splash in 2012, Mobile Wallet or EMV?
    During the latter half of the past decade, a heated battle has been fought around the world to determine which payment method will take center stage in the coming years. Many believe mobile payment will leapfrog what is known as EMV, which stands for Euro MC/Visa, or chip and PIN credit card technology, and that
  • Security Benefits of EMV for Consumers
    Major banks and retailers are now pushing very hard to make EMV the new standard in the United States. Visa announced plans “to accelerate the migration to contact chip and contactless EMV chip technology in the U.S. The adoption of dual-interface chip technology will help prepare the U.S. payment infrastructure for the arrival of Near
  • Chip and PIN vs. Chip and Signature Cards
    The planet’s most powerful nation is sure backwards when it comes to the payment card industry: Why has America been using 1970s technology as of the posting date of this article? That magnetic strip on credit and debit cards has GOT to go already! And thank goodness, the transition to chip technology is more imminent
  • Travel Smart With EMV Technology
    Frequent fliers accustomed to traveling internationally for business are helping drive demand for EMV cards within the United States. Business travelers who have found it increasingly difficult to use their magnetic stripe cards while abroad are now requesting that American banks provide EMV, or chip and PIN cards, which are used more commonly in Europe

Comments are closed.

Xtreme School

Featured in

Anderson Cooper John Stossel Robert Siciliano Featured in
Browse by Month

Browse by Category