This writer has said numerous times that privacy is waning and dying. Partly because we have allowed it with our bazillion posts to social and partly because of the shift from print advertising to digital. During that shift, lots of creative types figured out how to figure you out and get inside your digital head. But all at a cost of your privacy.
Arwa Mahdawi in the Gurdian brilliantly posed “Privacy isn’t dead, but it’s getting very expensive.” So true.
Ask yourself: as a decision maker for your business or employer, when it comes to protecting your organization’s customers’ or clients’ personal data, how proactive are you? And even if you’re proactive, are you aware of just what is involved on the part of the customer/client to ensure that their personal information doesn’t get into the wrong hands?
Or perhaps you’re not very active in this realm at all, figuring that it’s “up to the customer” to figure out how to secure their data, or that it’s the responsibility of the banks and credit card companies.
I contend that businesses who collect valuable data from customers and profit from it – from email addresses, to credit cards to SSNs – have the responsibility to protect the data collected. Otherwise customers inclined to do so must pay a fee to have their personal information protected. That business is booming.
It’s fair to speculate that if businesses, such as retailers and healthcare organizations, had an excellent history of keeping customers’ data airtight, the protection of privacy wouldn’t have become something that people must pay for.
Of course, there are ways that consumers can protect their privacy without paying for it, such as giving up the use of credit and debit cards, always remembering to disconnect their mobile device in public when they don’t need to be online, never seeing doctors, disabling their cookies, etc.
But let’s face it, these free approaches are impractical or even impossible. How many Internet users even know how to disable their cookies, or even what a cyber cookie is? How many know what a VPN is?
Consumers should not have to be tech savvy or have a lot of money or make impractical lifestyle changes in order for their private information to be leak-proof.
Robert Siciliano is an Identity Theft Expert to AllClearID. He is the author of 99 Things You Wish You Knew Before Your Identity Was Stolen See him knock’em dead in this identity theft prevention video. Disclosures.
ROBERT SICILIANO, CEO of IDTheftSecurity.com is fiercely committed to informing, educating, and empowering Americans so they can be protected from violence and crime in the physical and virtual worlds. His "tell it like it is" style is sought after by major media outlets, executives in the C-Suite of leading corporations, meeting planners, and community leaders to get the straight talk they need to stay safe in a world in which physical and virtual crime is commonplace. Siciliano is accessible, real, professional, and ready to weigh in and comment at a moment's notice on breaking news.
- Businesses fail in Customer Privacy
The U.S. Consumer Confidence Index, released by TRUSTe®, shows an alarming trend: A high percentage of U.S. people over age 18 are unnerved about their online privacy, and this trend is worsening. This survey was conducted online among 2,019 U.S. adults and reveals that 92 percent of the participants are on edge, at least some of
- Banks and Retailers fight it out over Who’s at fault
The duking out between banks and retailers was launched this past December when a credit card data breach occurred to an estimated 110 customers of a big retail store. Is the retailer responsible? Should the credit card issuers or banks take the brunt of preventive action? What about the consumer? Lawmakers are trying to figure out
- Guarantee your Customers’ Identity Protection
The AllClear Guarantee is designed to protect a business owner’s customers from identity theft. Your customers are assured: Six months of automatic protection once they complete their transaction. Each new purchase means extended coverage with any merchant who displays the Guarantee. Protection wherever customers go. Customers are protected by the Guarantee beyond your site, no matter where
- Healthcare Establishing Customer Security Programs
Consumers really get stiffed when there’s a data breach, having to change their passwords, replace credit cards, and other bothersome tasks, not to mention the grief over stolen personal information. Healthcare organizations (a prime target of cyber criminals for several reasons) need to think beyond the approach of, “Here’s how we’re protecting your data,” and shift
- Consumers worried about Identity Theft over Privacy
A recent poll of 1,000 Internet users reveals that they’re very concerned about security threats to their personal and financial information. Users also believe that the feds should step up more to protect them. 80% are concerned that hackers will get into information they share. 16% are on edge that businesses will use data they share online