Tags: identity fraud, identity protection, Identity Theft, identity theft risk
A recent poll of 1,000 Internet users reveals that they’re very concerned about security threats to their personal and financial information. Users also believe that the feds should step up more to protect them.
- 80% are concerned that hackers will get into information they share.
- 16% are on edge that businesses will use data they share online to send out unsolicited ads to them.
- 75% are nervous their personal data will be hocked by hackers.
- 54% worry their browsing history will be monitored for targeted advertising.
- 57% have signed up for a two-step sign-in process.
- 83% have required a password to unlock their devices at some point.
This small survey is indicative of the awareness that users have over security and their belief that the federal government needs to take more action.
Nevertheless, the respondents showed a proactive approach to protection, e.g., 73% don’t allow services to retain their credit card information; 65% set their browsers to disable cookies; 68% adjust privacy settings for online accounts; and 76% use a different password for different services.
But consumers give up privacy for “free”.
“The poll also shows that respondents have a lower level of concern about targeted online advertising as evidence by the fact that most would rather have a free Internet with targeted advertising than a paid service but with no advertising. Twice as many say they prefer free online services supported by targeted ads (61%) over online services that they pay for but come with no targeted ads (33%)”
This is good news for companies providing free identity theft protection to their customers. On one hand customers want security; on the other hand they want “free”. So when offering up free identity theft protection, a consumer is getting their cake and eating it too!
The Computer & Communications Industry Association is nonprofit and represents a large cross section of communications, computer and Internet industry businesses. CCIA promotes innovation and the preservation of fair competition throughout industry. Over 600,000 people are employed by CCIA, and yearly revenue exceeds $200 billion.
Robert Siciliano is an Identity Theft Expert to AllClearID. He is the author of 99 Things You Wish You Knew Before Your Identity Was Stolen See him knock’em dead in this identity theft prevention video. Disclosures.
ROBERT SICILIANO, CEO of IDTheftSecurity.com is fiercely committed to informing, educating, and empowering Americans so they can be protected from violence and crime in the physical and virtual worlds. His "tell it like it is" style is sought after by major media outlets, executives in the C-Suite of leading corporations, meeting planners, and community leaders to get the straight talk they need to stay safe in a world in which physical and virtual crime is commonplace. Siciliano is accessible, real, professional, and ready to weigh in and comment at a moment's notice on breaking news.
- What’s on Your Phone? A Lot More than You Realize.
It’s funny to me that when having conversations about technology people still don’t see the parallel between their smartphone and their computer. Today, smartphone are connected to the Internet and have much of the same information as the personal computer, if not more. Now Androids and other smartphones have become little mini handheld computers. Carriers are
- How To Stop Criminal Hackers In Their Tracks
Do you offer free WiFi? Put these three safeguards in place to protect your customers and your business. On a recent trip from Boston to New York on an Acela Express train, I was writing blogs and doing some research using Amtrak’s free wireless Internet. “Free” usually translates to “unsecured,” which means a criminal hacker with
- Your Customers’ High Cost of Privacy
This writer has said numerous times that privacy is waning and dying. Partly because we have allowed it with our bazillion posts to social and partly because of the shift from print advertising to digital. During that shift, lots of creative types figured out how to figure you out and get inside your digital head.
- Online Privacy: Fighting for Your Eyeballs
You may have noticed that the Internet is expanding. Major newspapers are publishing all their content online, because the readers expect and demand it. 23 of the 25 largest newspapers are seeing declines in readership. And if people aren’t buying newspapers, advertisers won’t place ads in them. Newspapers hire journalists to investigate the issues that affect
- Private Identifiers Not Private
Today’s commerce occurs very much online, with products and services ranging from A to Z. Hence, these many online merchants have hundreds of millions of people around the globe registered with them for convenient purchases. To verify authentication as the true user of these services, the registrant must supply personal data. If cyber criminals get ahold