Sponsor Robert Siciliano as he runs the Boston Marathon for Miles for Miracles, Children's Hospital Boston
ROBERT SICILIANO, CEO of www.IDTheftSecurity.com is fiercely committed to informing, educating, and empowering Americans so they can be protected from violence and crime in the physical and virtual worlds.

FREE EBOOK

Check here if you're human

Sponsors

Advisory Boards

Data Privacy Day 2012

0
Pin It

Lately, it seems that barely a day goes by when we don’t learn about a major Internet presence taking steps to further erode users’ privacy. The companies with access to our data are tracking us in ways that make Big Brother look like a sweet little baby sister.

Typically when we hear an outcry about privacy violations, these perceived violations involve some apparently omnipotent corporation recording the websites we visit, the applications we download, the social networks we join, the mobile phones we carry, the text messages we send and receive, the places we go, the people we’re with, the things we like and dislike, and so on.

How do they do this? By offering us free stuff to consume online and infrastructure for the online communities that tie us together. We gobble up their technologies, download their programs, use their services, and mindlessly click “I Agree” to terms and conditions we haven’t bothered to read.

What’s the point of all this? Sales, marketers, advertisers, other businesses benefit from knowing every last detail about you—the “33 bits of information” necessary to pin down your identity—in order to deliver precisely targeted advertisements to your digital device of choice, whether that’s a computer, tablet, or smartphone.

Should we care? What is the potential danger? “Back in the day,” examples might include telemarketers abusing your phone number by calling incessantly, or direct marketers filling your mailbox with junk mail.

Today, it’s spammers sending unwanted emails, or the same advertisement from the same company popping up again and again on every single website you visit. The concern is that this could go from annoying to frightening.

Privacy advocates are working to prevent the worst and most extreme outcomes of personal data collection. They know that without checks and balances, without consumers knowing their rights and actively protecting their own privacy and personal data, that data could be used unethically.

Privacy is your right. But realize that in our wired, interconnected world, privacy only really consists of what you say and do within your own home, legally, with the shades pulled down, between you and your loved ones, that is not communicated, recorded, broadcast, or reproduced on the Internet or any public forum in any way. Beyond that, especially when taking advantage of various online resources, be sure that you know what it is you’re agreeing to and take precautions to protect yourself.

Saturday, January 28th is Data Privacy Day which promotes awareness about the many ways personal information is collected, stored, used, and shared, and education about privacy practices that will enable individuals to protect their personal information.  This is a good time to check your privacy settings on social networking and other sites you use, ensure you have a strong password and be aware of where and with whom you are sharing your personal data with.

Robert Siciliano is an Online Security Evangelist to McAfee. See him discussing identity theft on YouTube.(Disclosures)

About the Author
ROBERT SICILIANO, CEO of IDTheftSecurity.com is fiercely committed to informing, educating, and empowering Americans so they can be protected from violence and crime in the physical and virtual worlds. His "tell it like it is" style is sought after by major media outlets, executives in the C-Suite of leading corporations, meeting planners, and community leaders to get the straight talk they need to stay safe in a world in which physical and virtual crime is commonplace. Siciliano is accessible, real, professional, and ready to weigh in and comment at a moment's notice on breaking news.

Similar Posts

  • 5 ways to Protect Privacy on Mobile Devices
    Privacy advocates are working to prevent the worst and most extreme outcomes of personal data collection. They know that without checks and balances—without consumers knowing their rights and actively protecting their own privacy and personal data—that data could be used unethically. Privacy is your right. But in our digital, interconnected world, privacy only really consists of
  • Redefining Privacy Today
    Privacy is really -and only- what you say or do within your own home with the shades down that is (generally legal) and between you and your love-ones that is not being communicated, recorded, broadcasted or reproduced in any way online or in a public forum. In the past 5 years we have learned that everything
  • Businesses fail in Customer Privacy
    The U.S. Consumer Confidence Index, released by TRUSTe®, shows an alarming trend: A high percentage of U.S. people over age 18 are unnerved about their online privacy, and this trend is worsening. This survey was conducted online among 2,019 U.S. adults and reveals that 92 percent of the participants are on edge, at least some of
  • Americans Waking Up to Social Media Privacy
    There have been thousands of privacy related news reports over the past year depicting social networks, Google, marketers and advertisers as evil privacy violators who are slowly sucking dry whatever privacy we have left. Facebook has been raked over the coals by advocates and watchdogs who say their tactics violate their own policies. In response,
  • It’s Data Privacy Day, and It’s a Mess
    Target continues to be tangled up in chains due to its December 2013 data breach that current estimates say affected 110 million customers. Target is known as proficient and prolific in the use of mobile devices and other means for collecting consumer data. This proficiency has backfired, resulting in the retail giant struggling to regain

Leave a Comment

You must be logged in to post a comment.

Xtreme School

Featured in

Anderson Cooper Robert Siciliano Featured in
Browse by Month

Browse by Category