Sponsor Robert Siciliano as he runs the Boston Marathon for Miles for Miracles, Children's Hospital Boston
ROBERT SICILIANO is fiercely committed to informing, educating, and empowering Americans so they can be protected from violence and crime in the physical and virtual worlds.

FREE EBOOK

Check here if you're human

Sponsors

Banks and Credit Card Issuers Move Toward Chip and PIN

0
Pin It

EMV, which stands for Europay, MasterCard, and Visa, refers to the chip and PIN credit card technology commonly used in Europe and elsewhere around the world. Credit cards that incorporate an embedded microprocessor chip are far more secure than any other form of credit card currently available, including the standard magnetic striped cards that are all too easy to skim at ATMs and point of sale terminals.

Major banks and retailers are now pushing very hard to make EMV the new standard in the United States. Visa recently announced plans to expand their Technology Innovation Program to the U.S., which will encourage retailers to support cards with microchips by “[eliminating] the requirement for eligible merchants to annually validate their compliance with the PCI Data Security Standard for any year in which at least 75% of the merchant’s Visa transactions originate from chip-enabled terminals.” This will go into effect October 1, 2012 for merchants whose point-of-sale terminals accept both contact and contactless chips.

Meanwhile, Citi has announced the launch of its own Citi Corporate Chip and PIN card, which is designed for U.S. cardholders who travel abroad. Bank of America has made a similar announcement of its expanded credit card technology aimed at international travelers. And Wells Fargo is already testing EMV cards in the United States, with its Visa Smart Card, which includes the traditional magnetic stripe as well as a microprocessor chip, in order to make the cards flexible and useable around the world. Wells Fargo’s pilot program includes 15,000 customers who travel regularly.

With all these major players making significant strides to embrace EMV chip technology, it’s only a matter of time before full adoption becomes inevitable.

Consumers would be smart to take advantage of any pilot program available to them. EMV chip and PIN technology is more secure, and it also works better internationally than the old-school magnetic stripe.

For more information on the benefits of EMV chip technology and to show your support, visit www.GetFluentC.com, from JustAskGemalto, to let your voice be heard and share your stories.

Robert Siciliano, personal security expert contributor to Just Ask Gemalto. Disclosures

 

About the Author
ROBERT SICILIANO, CEO of IDTheftSecurity.com is fiercely committed to informing, educating, and empowering Americans so they can be protected from violence and crime in the physical and virtual worlds. His "tell it like it is" style is sought after by major media outlets, executives in the C-Suite of leading corporations, meeting planners, and community leaders to get the straight talk they need to stay safe in a world in which physical and virtual crime is commonplace. Siciliano is accessible, real, professional, and ready to weigh in and comment at a moment's notice on breaking news.

Similar Posts

  • EMV Will Help Retailers Prevent Credit Card Fraud
    EMV, which stands for Europay, MasterCard, and Visa, refers to the chip and PIN credit card technology commonly used in Europe and elsewhere around the world. Credit cards that incorporate an embedded microprocessor chip are far more secure than any other form of credit card currently available, including the standard magnetic striped cards that are
  • Travel Smart With EMV Technology
    Frequent fliers accustomed to traveling internationally for business are helping drive demand for EMV cards within the United States. Business travelers who have found it increasingly difficult to use their magnetic stripe cards while abroad are now requesting that American banks provide EMV, or chip and PIN cards, which are used more commonly in Europe
  • Security Benefits of EMV for Consumers
    Major banks and retailers are now pushing very hard to make EMV the new standard in the United States. Visa announced plans “to accelerate the migration to contact chip and contactless EMV chip technology in the U.S. The adoption of dual-interface chip technology will help prepare the U.S. payment infrastructure for the arrival of Near
  • How EMV Impacts International Travel
    In the United States, credit and debit cards rely on magnetic stripe technology. The magnetic stripe is the black, brown, gold, or silver band on the back of your credit or debit card. Tiny, iron-based magnetic particles in this band store your account number. When the card is swiped through a “reader,” the data stored
  • How Much Longer Does the Magstripe Have?
    Every U.S.-based credit card has a magnetic stripe on the back. This stripe can be read and rewritten like a rewritable burnable CD, using card burners that are easily available online. The simplicity of the magstripe’s design, coupled with the availability of card reading and writing technology, results in billions of dollars in theft and fraud. EAST,

Leave a Comment

You must be logged in to post a comment.

Xtreme School

Featured in

Anderson Cooper John Stossel Robert Siciliano Featured in
Browse by Month

Browse by Category