You may have noticed that the Internet is expanding. Major newspapers are publishing all their content online, because the readers expect and demand it. 23 of the 25 largest newspapers are seeing declines in readership. And if people aren’t buying newspapers, advertisers won’t place ads in them.
Newspapers hire journalists to investigate the issues that affect us on a daily basis. It’s these well-paid, experienced journalists who keep us informed, disseminating news that helps us make decisions in our own lives. We need these journalists to expose lies and uncover truth. Without quality journalism, the media’s influence will have an adverse impact on us all.
But if newspapers aren’t making money, journalists won’t have jobs. As newspapers shift their business models from local, paper-based distribution to online, potentially international distribution, their advertising strategy must change.
There are hundreds of new companies that understand this dilemma perfectly and have created technologies to capture your attention by knowing exactly who you are and what you want. This is where targeted Internet advertising comes in, and it has privacy advocates freaking out.
Most major websites now install cookies on your computer, which track what you do online. Over time, these cookies develop a profile, which becomes your digital fingerprint, to a certain extent. You may have noticed after searching for a specific product, advertisements for that particular product or brand appearing on various other websites you visit.
Microsoft, Google, Facebook, and most major newspapers, retailers, and advertisers are in on the game. These large companies are making decisions that affect your privacy. As a consumer, you pay close attention to these issues and consider how they might impact you personally.
ROBERT SICILIANO, CEO of IDTheftSecurity.com is fiercely committed to informing, educating, and empowering Americans so they can be protected from violence and crime in the physical and virtual worlds. His "tell it like it is" style is sought after by major media outlets, executives in the C-Suite of leading corporations, meeting planners, and community leaders to get the straight talk they need to stay safe in a world in which physical and virtual crime is commonplace. Siciliano is accessible, real, professional, and ready to weigh in and comment at a moment's notice on breaking news.
- Supercookies: What Websites Know About You
Most major websites now install cookies on your computer, which track what you do online. Over time, these cookies develop a profile, which becomes your digital fingerprint, to a certain extent. You may have noticed after searching for a specific product, advertisements for that particular product or brand appearing on various other websites you visit. The
- Are Internet Cookies Good or Bad?
Neither, they are just a mechanism to how the Web works. The bigger question is, are the uses thereof good or bad. Microsoft, Google, and Firefox are implementing do-not-track features into their browsers, giving consumers the option to block cookies that may track their surfing for advertising purposes. Most major websites now install cookies on your computer, which,
- Your Rights To Online Privacy
“Americans have always cherished our privacy. From the birth of our republic, we assured ourselves protection against unlawful intrusion into our homes and our personal papers. At the same time, we set up a postal system to enable citizens all over the new nation to engage in commerce and political discourse. Soon after, Congress made
- How to stop Browser Tracking
Maybe you don’t mind the ads for that bicycle rack following you around in cyberspace after you visited a site for all things bike, but browser trackers (“cookies”) also create a profile of you that gets sold to other advertisers and third parties. Are you doomed to be stalked forever by bike ads? This is caused
- Redefining Privacy Today
Privacy is really -and only- what you say or do within your own home with the shades down that is (generally legal) and between you and your love-ones that is not being communicated, recorded, broadcasted or reproduced in any way online or in a public forum. In the past 5 years we have learned that everything
Leave a Comment
You must be logged in to post a comment.