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Identity Theft Protection Expert and One You Security: Amid More Data Breaches, Research Reveals Consumers' Ire and Simplicity of Security Measures that Firms Neglect

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(SARASOTA, Fla. – Oct. 6, 2008 – One You Security) As news of data breach at yet another large bank emerged, new research suggested that a large majority of breaches would be avoidable if basic security measures were in place. While the finding is encouraging, Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC, doubted that organizations would in fact implement such measures any time soon and pointed to additional research showing that consumers may have reached the limits of their tolerance for these data breach events. Siciliano further noted that they can enroll in One You Security, a service that transforms Social Security numbers into something functionally useless to financial fraudsters and scours 150 million websites — including 80 millions blogs, as well as 90,000 message boards and chat rooms — for any potentially illegal use of their identifying information.

"Consumers have reached the breaking point," said Siciliano. "They’re fed up with lax, easily correctable business practices that lead to massive data breaches. At the same time, they have little recourse. This is why they absolutely need a service like One You’s; it’s their last line of defense against financial fraudsters, after all. Fortunately, the defense One You provides is robust."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

A laptop computer belonging to sixth-largest Canadian banking institution National Bank fell into the hands of thieves who last week apparently lifted the machine from the office the organization’s headquarters, revealed a Sept. 24thGlobe and Mail report, which went on to note that the stolen equipment stored information on most of the bank’s mortgage customers.

This and data breaches like it have incensed consumers, according to Siciliano, who pointed to research from Symantec indicating that four out of U.K. consumers do not trust companies with personal data. An even higher number, 89 percent of respondents, indicated that reckless or repeated data breaches should be a criminal matter and punishable by imprisonment, with four out of five people saying it should be a "one strike and you’re out" rule when it comes to data loss. Juxtaposed with this was additional research from the Verizon Business RISK Team, "which studied 500 security breaches that occurred between 2004 and 2007," reported nextgov on Sept. 22, and found "87 percent of all security breaches could have been avoided ‘if reasonable security controls had been in place at the time of the incident.’"

"Consumers are justifiably frustrated," said Chris Harris, president and CEO of One You Security. "Firms that have their data by necessity apparently do little to protect it. And what’s the consumer to do when that information goes missing to thieves? The only thing they can do, really, is to enroll in an identity theft protection service. Yes, the situation is already dire, but it would be even more so were it not for the availability of One You."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

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About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

About the Author
ROBERT SICILIANO, CEO of IDTheftSecurity.com is fiercely committed to informing, educating, and empowering Americans so they can be protected from violence and crime in the physical and virtual worlds. His "tell it like it is" style is sought after by major media outlets, executives in the C-Suite of leading corporations, meeting planners, and community leaders to get the straight talk they need to stay safe in a world in which physical and virtual crime is commonplace. Siciliano is accessible, real, professional, and ready to weigh in and comment at a moment's notice on breaking news.

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