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Identity Theft Protection Expert and One You Security: Largest Data Breach Thus Far of 2008 Underscores Need for Consumer Choice in Financial Fraud Protection

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(SARASOTA, Fla. – Sept. 10, 2008 – One You Security) According to new reports, a breach of data at a large U.S. bank, first reported in May of this year, involved close to three times as many unique data records as originally announced. Each of the now approximately 12.5 million is at increased risk of identity theft, said Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. Siciliano encouraged these consumers and those like them to enroll in One You Security, which not only transforms Social Security numbers into something functionally useless to financial fraudsters, but also scours the 150 million websites every day, each of them 50 pages deep, for any potentially illegal use of their identifying information.

"Consumers need a robust choice when this kind of thing happens," said Siciliano. "As it stands, the options they do have at their disposal are mostly gimmicky services that promise much more than they can really deliver in terms of identity protection. Consumers need a service like One You, which not only works to disable thieves’ ability to use Social Security numbers to commit financial fraud, but also scours the Internet on a daily basis to ferret out any potentially illegal posting of their information online."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest information on data breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network and elsewhere.

A loss in February of back-up tape data from Bank of New York Mellon Corp involved identifying information on 12.5 million customers of the institution, according to an Aug. 28th report in Reuters — up from the 4.5 million originally reported in May. Reuters noted that the new number rendered the Mellon Corp. breach the largest thus far of 2008.

The revelation of a data breach affecting many millions of unique data records was unsurprising, according to Siciliano. He pointed to the 2007 CSI Computer Crime and Security Survey‘s finding that the number of organizations reporting computer intrusions to law enforcement in 2007 rose by 16 percent compared to the previous year. While acknowledging that computer intrusions fall under a different category of breach than do the loss of data back-up tapes, Siciliano nevertheless noted that "breaches are breaches, and a number of studies suggest that the overall trend is upward for all kinds."

"Data breaches aren’t going away," said Chris Harris, president and CEO of One You Security. "In the meantime, consumers need a way to protect themselves. And the answer is not for them to try to remain current on all those data braches — an impossible task. Instead, they need a solution that transforms the information most commonly lost in such thefts functionally useless to thieves, and tracks it online for any suspicious activity. One You does this and more, giving consumers a robust firewall against criminals who would otherwise enjoy unfettered use of their sensitive, identifying information."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

YouTube video below shows Siciliano on FOX News Network, where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

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About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to educate Fortune 500 companies and their clients on the dangers of identity theft. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

About the Author
ROBERT SICILIANO, CEO of IDTheftSecurity.com is fiercely committed to informing, educating, and empowering Americans so they can be protected from violence and crime in the physical and virtual worlds. His "tell it like it is" style is sought after by major media outlets, executives in the C-Suite of leading corporations, meeting planners, and community leaders to get the straight talk they need to stay safe in a world in which physical and virtual crime is commonplace. Siciliano is accessible, real, professional, and ready to weigh in and comment at a moment's notice on breaking news.

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