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Identity Theft Protection Expert and One You Security: Year-Over-Year Spike in Data Breaches Will Prompt Consumers to Protect Their Own Financial Identities

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(SARASOTA, Fla. – July 23, 2008 – One You Security) The first half of 2008 saw a more than two-thirds year-over-year increase in the number of data breaches, revealed research reported last week. More than ever, consumers need a way to protect themselves as more of their Social Security numbers seem to go missing with every new breach of data, according to Robert Siciliano, widely televised and quoted identity theft protection expert and chief security analyst for One You Security, LLC. The key, he said, is One You Security’s service, which helps to render these universal identifiers useless to the thieves who would otherwise use them to steal consumers’ financial identities.

"Smart consumers notice the data breaches," said Siciliano. "They also realize that every security breach runs the risk of leaking data likely to include Social Security numbers, maybe even theirs. And until the infrastructure in place for identifying people fundamentally changes, these smart consumers will clamor for ways to protect their financial identities themselves. With its capacity to strip thieves of the ability to use Social Security numbers as a way to obtain financial identities, One You’s service provides the very solution these consumers seek."

Subscribers to One You Security receive newsletters and special alerts from Siciliano. Through these, they get the latest data on breaches and learn more about identity theft prevention. Chief security analyst for One You Security and a member of the Bank Fraud & IT Security Report‘s editorial board, Siciliano regularly discusses data security and consumer protection on CNBC, on NBC’s "Today Show," FOX News Network, and elsewhere.

Between Jan. 1 and June 27 of 2008, the number of data breaches recorded by the Identity Theft Resource Center (ITRC) was 342, the nonprofit organization reported in a June 27th statement, which noted that this was more than 69 percent greater than the same time period in 2007.

Spikes in the business sector fueled the overall increase despite significant decreases in others, revealed the ITRC’s data, which also provided numbers for 2006. Whereas the ITRC found that data breaches were down since 2006 in the educational sector by 24 percent and in the government and military sector by 43 percent, data breaches jumped over the past two years by 75 percent in the business sector. Furthermore, since 2006 the number of data breaches has increased in the health and medical sector by 15 percent and in the banking, financial and credit sector by 25 percent.

"Given the entire identification system’s reliance on Social Security numbers," said Chris Harris, president and CEO of One You Security, "the most practical approach by far is to make those digits functionally useless to the thieves who obtain them. For a long time, the frequency of data breaches has left consumers in need of a quickly implementable solution that allows them to protect their financial identities. As much as a seventy-five percent increase in the number of data breaches over the past couple years only intensifies that need, which One You meets."

Consumers who choose One You Security do so in part because the company strives to transform their Social Security numbers into meaningless strings of digits of no use to thieves. The firm backs all its offerings with a 100 percent service guarantee.

The YouTube video below shows Siciliano on "FOX Newschannel,” where he explains how the ubiquity of Social Security numbers as universal identifiers helps thieves online and off-line. A collection of videos at VideoJug features Siciliano sharing advice on how consumers can protect themselves from identity theft and fraud.

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About One You Security, LLC

Sarasota, Fla.-based One You Security‘s mission is to eliminate the threat and consequences of identity theft. For just $10 per month, anyone can sign up for One You Security’s identity theft protection service, a proactive, preventative approach whereby the company activates and manages its customers’ fraud alerts with major credit bureaus. Subscribers also receive full access to ongoing education from identity theft protection expert Robert Siciliano, chief security analyst for One You Security, which backs up its promise to protect clients’ financial identities with a 100 percent service guarantee. To sign up for One You Security, dial 1-800-434-2010.

About IDTheftSecurity.com

Identity theft affects us all, and Robert Siciliano, CEO of IDTheftSecurity.com, chief security analyst for One You Security, and member of the Bank Fraud & IT Security Report‘s editorial board, makes it his mission to provide consumer education solutions on identity theft to Fortune 500 companies and their clients. Author of "The Safety Minute: 01" and leader of personal safety and security seminars nationwide, Siciliano has been featured on "The Today Show," CNN, MSNBC, CNBC, "FOX News," "The Suze Orman Show," "The Montel Williams Show," "Maury Povich," "Sally Jesse Raphael," "The Howard Stern Show," and "Inside Edition." Numerous magazines, print news outlets, and wire services have turned to him, as well, for expert commentary on personal security and identity theft protection. These include Forbes, USA Today, Entrepreneur, Woman’s Day, Mademoiselle, Good Housekeeping, The New York Times, Los Angeles Times, Washington Times, The Washington Post, Chicago Tribune, United Press International, Reuters, and others. For more information, visit Siciliano’s Web site, blog, and YouTube page.

The media are encouraged to get in touch with any of the following individuals:

Chris Harris
President & CEO of One You Security
PHONE: 941-342-0500 (x231)
chris@oneyou.com
http://www.oneyou.com

Robert Siciliano
CEO of IDTheftSecurity.com
Chief Security Analyst for One You Security
PHONE: 888-SICILIANO (742-4542)
FAX: 877-2-FAX-NOW (232-9669)
Robert@IDTheftSecurity.com
http://www.idtheftsecurity.com

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner@STETrevisions.com
http://www.STETrevisions.com
http://brentskinner.blogspot.com

About the Author
ROBERT SICILIANO, CEO of IDTheftSecurity.com is fiercely committed to informing, educating, and empowering Americans so they can be protected from violence and crime in the physical and virtual worlds. His "tell it like it is" style is sought after by major media outlets, executives in the C-Suite of leading corporations, meeting planners, and community leaders to get the straight talk they need to stay safe in a world in which physical and virtual crime is commonplace. Siciliano is accessible, real, professional, and ready to weigh in and comment at a moment's notice on breaking news.

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